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CONVERSATIONS THAT WIN THE COMPLEX SALE:(ISBN=9780071750905)书籍详细信息
- ISBN：9780071750905
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2011-12
- 页数：250
- 价格：155.40
- 纸张：胶版纸
- 装帧：精装
- 开本：32开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
A groundbreaking twist on a proven technique that guarantees more sales Everyone loves a good story, especially when it's about ...them. In Power Messaging Sales Solution, sales guru Tim Riesterer provides a proven new methodology for engaging your client through compelling storytelling to ensure you stand out at every touch point in the sales process. In today's highly competitive world of complex sales, commoditization is one of the greatest dangers. You must differentiate yourself from the competition, or lose out. It's all about customer engagement and, on this point, Riesterer is the master. Rather than sell your own corporate story and brand message, he asserts, you need to tell customers their story--the one where they are the heroes, and they achieve success. Well-told, carefully crafted stories succeed in: Aligning prospects and sale teams around a common vision and cause Engaging customers by creating impact and adding value Differentiating your solutions from those of the competition It's the story that creates the excitement and dominates the decision process. Your product or offering simply delivers on that promise. Power Messaging Sales Solutions explains how to transform your messages into "solutions stories," which play into the storylines of the buyer and what he or she is trying to accomplish. With this groundbreaking book, you have the tools you need to create, deliver, and deploy great sales messages across all selling touch-points to close more sales.
书籍目录：
Acknowledgments
Introduction: Messaging Fuels Methodology
PART 1 THE POWER OF CHANGE
Intentions and Instincts: Why You NeedThis Book
Overcoming the Status Quo:Your BiggestCompetitor
Bring a Little Bad News: If You Want Themto Care
PART 2 THE POWER OF STORY
Everyone Lives in Stories; Even Your Buyers
Finding Your Story: The Value Wedge.
Building Your. Story: Power Positions
You Phrasing: Creating Engagement
and Ownership
The Hero Model: Play the Right Part
……
PART 3 YOUR POWER MESSAGE
Index
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其它内容：
编辑推荐
Using POWER MESSAGING to Create More
Opportunities,Differentiate Your Solutions,and Close More Deals
书籍介绍
A groundbreaking twist on a proven technique that guarantees more sales Everyone loves a good story, especially when it's about ...them. In Power Messaging Sales Solution, sales guru Tim Riesterer provides a proven new methodology for engaging your client through compelling storytelling to ensure you stand out at every touch point in the sales process. In today's highly competitive world of complex sales, commoditization is one of the greatest dangers. You must differentiate yourself from the competition, or lose out. It's all about customer engagement and, on this point, Riesterer is the master. Rather than sell your own corporate story and brand message, he asserts, you need to tell customers their story--the one where they are the heroes, and they achieve success. Well-told, carefully crafted stories succeed in: Aligning prospects and sale teams around a common vision and cause Engaging customers by creating impact and adding value Differentiating your solutions from those of the competition It's the story that creates the excitement and dominates the decision process. Your product or offering simply delivers on that promise. Power Messaging Sales Solutions explains how to transform your messages into "solutions stories," which play into the storylines of the buyer and what he or she is trying to accomplish. With this groundbreaking book, you have the tools you need to create, deliver, and deploy great sales messages across all selling touch-points to close more sales.
书籍真实打分
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实用性：6分
章节划分：3分
结构布局：4分
新颖与独特：6分
情感共鸣：8分
引人入胜：7分
现实相关：8分
沉浸感：3分
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文化贡献：7分
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