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职场英语 刘洪娇,陆军 主编 著作书籍详细信息
- ISBN：9787302450641
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2016-10
- 页数：暂无页数
- 价格：32.60
- 纸张：轻型纸
- 装帧：平装-胶订
- 开本：16开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
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内容简介：
《职场英语》是为大学在校生编写的实用性英语教材，旨在帮助学生在用英语交流的不同职场中建立信心，启发和创造环境，通过口语表达和讨论设定话题，接触到较正式的、用于各种职场的实用英语。本教材应用面广、实用性强，符合大学英语教学改革工作所确定的加强实用性英语教学，全面提高大学生英语应用能力的教改方向。本教材由10个单元组成，内容涉及信函写作、商务会议、谈判、求职面试等与职场英语相关的各个方面。各单元均由情景对话、背景知识和实践练习这三部分构成。
实践练习包括口语练习和书面练习，力求将课堂知识应用到实际，成为本教材改进增强的重点之一，也不失为其亮点之一。
书籍目录：
Unit 1 Job Interviews
Useful Words and Expressions
Section A Preparation
Text A How to Prepare for a Job Interview
Text B Don’t Give Answers, Tell Stories
Section B Possible Problems
Text A Are You Over-Preparing for Your Interview
Text B Topics to Avoid for Job Interviews
Section C About Salary
Text A Salary Negotiation
Text B When and How to Disclose Your Salary Requirements
Section D Interview Taboos
Text A Ten Things Not to Say in a Job Interview
Text B Please Don’t Do These Eight Things in an Interview
Unit 2 Business Etiquette
Useful Words and Expressions
Section A Telephone Etiquette
Text A Business Telephone Etiquette
Text B Tips for Great Business Phone Call Etiquette
Section B Reception Etiquette
Text A How to Receive Visitors and Behave with Them in Your Office
Text B How to Behave as a Visitor or a Guest
Section C Meeting Etiquette
Text A Meeting Etiquette
Text B Business Meetings
Section D Table Manners
Text A Business Lunch Etiquette in China
Text B Mind Your Table Manners
Unit 3 Personal Letters
Useful Words and Expressions
Section A Job Hunting
Text A Strategies and Techniques for Job Search Success
Text B How to Write an Application Letter
Section B Recommendation
Text A How to Make a Recommendation Request
Text B Recommendation for Employment
Section C Resumes
Text A Resumes
Text B Functional Resume
Section D Leave and Notification
Text A How to Write a Leave of Absence Letter
Text B Notice
Unit 4 Business Letter
Useful Words and Expressions
Section A Invitation
Text A Business Invitation Letter
Text B Friendly Invitation Letter
Section B Certification
Text A How to Write a Certification Letter
Text B The Certification Letters for Employee
Section C Complaint
Text A How to Write a Complaint Letter
Text B How to Respond to a Complaint Letter
Section D Introduction
Text A Business Introduction Letter
Text B How to Write a Self Introduction Letter
Unit 5 Business Negotiation
Useful Words and Expressions
Section A Preparation
Text A How to Plan a Negotiation Meeting
Text B Seven Strategies That Boost Negotiation Success
Section B Strategies and Skills
Text A What Is Win-Win Negotiation?
Text B The Art of Negotiating
Section C Closing the Deal
Text A How to Successfully Close a Negotiation
Text B Five Tips for Closing the Deal in Business Negotiations
Section D Dealing with Threats
Text A Five Ways to Deal with Threats during a Negotiation
Text B How to Get Tough in Your Next Negotiation
Unit 6 Production and Marketing
Useful Words and Expressions
Section A Introduction
Text A How to Write Product Instructions that Really Work
Text B How to Design a Readable User Manual
Section B Product Development
Text A The Secret to Successful Product Design Is Simplicity
Text B Three Ways to Use So Media for Product Research and Development
Section C Service Concept
Text A Services Marketing — Moment of Truth
Text B Customer’s Expectations and Delight
Section D Market Structure
Text A The Seven Ps of Marketing
Text B Market Structures
Unit 7 Business Communication
Useful Words and Expressions
Section A On Business
Text A How to Prepare for a Business Trip
Text B How to Get Organized for a Business Trip
Section B Communication with Customers
Text A How to Communicate More Effectively with Customers
Text B Simple Ways to Improve Your Communication with Clients
Section C Communication with Employees
Text A How to Communicate Effectively with Employees
Text B Better Communicate with Remote Startup Employees
Section D Communicate with
Text A How to Communicate with Your Boss
Text B How to Improve Communication with Your Boss
Unit 8 Personnel Matter
Useful Words and Expressions
Section A Benefits of Company
Text A Employee Benefits Questions to Ask
Text B Benefits of Working for Small Companies
Section B Tax Issues
Text A Tax-Free Benefits for Employees in the US
Text B Tax Issues
Section C Promotion
Text A Should You Accept a Promotion Without a Raise
Text B Know Yourself When to Get a Promotion
Section D Resignation
Text A Tell Your Employer You Need Change
Text B Ready to Quit Your Job
Unit 9 External Correspondence
Useful Words and Expressions
Section A Contacting by E-mail
Text A The Use of E-mail in Business Communication
Text B Effective E-mail Communication
Section B Contacting by Fax
Text A Uses of Faxes in Business
Text B How to Fax over the Internet
Section C Customer Relationship
Text A The Secret of Better Communication with Your Customers
Text B Effective Communication in Customer Service
Section D Dealing with
Text A Customer Complaints Online
Text B Difficult Customers
Unit 10 Business Training
Useful Words and Expressions
Section A Staff Development
Text A Training Staff
Text B Training Can Make a Difference
Section B Assessing Training
Text A Assessing Staff Training Needs
Text B Assessment to Training Goals
Section C Team Building
Text A Team Building in the Workplace
Text B Team Work and Team Building Essentials
Section D Corporate
Text A What Makes Up Your Company Culture?
Text B Examples of Corporate Culture
Keys
作者介绍：
刘洪娇（1984-），硕士研究生，现任沈阳大学外国语学院讲师，研究方向为外国语言学及应用语言学，以及跨文化交际。主持、参与多项省级课题，出版专著一部。
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