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飞跃! 在线 免费 umd 下载 txt pdf mobi pmlz

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飞跃!书籍详细信息

  • ISBN:9780471229179
  • 作者:暂无作者
  • 出版社:暂无出版社
  • 出版时间:2003-01-03
  • 页数:241
  • 价格:USD 29.95
  • 纸张:暂无纸张
  • 装帧:暂无装帧
  • 开本:暂无开本
  • 语言:未知
  • 丛书:暂无丛书
  • TAG:暂无
  • 豆瓣评分:暂无豆瓣评分

内容简介:

Traditionally, company leaders develop a business strategy based on bottom lines and profit margins, then hire an ad agency to back up that strategy with creative advertising. But history shows that some of the most effective branding campaigns are born when companies work with ad agencies to develop a business strategy that has a big, creative idea at its heart-what CEO of Euro RSCG Bob Schmetterer calls the Creative Business Idea. In Leap, Bob Schmetterer shows advertisers how to combine advertising creativity and bottom-line realities to develop winning business strategies and winning ad campaigns. He analyzes some of the most creative business ideas in history, showing how successful advertising and marketing strategies do more than simply communicate the brand-they define it. Advertisers know how to create demand for an existing brand, but Schmetterer argues that the next challenge for advertisers is to help their clients apply creative thinking to their core business strategy before they launch a branding blitz. Leap is about connecting the left brain and the right brain to develop solid business strategies that are also creative, fresh, and exciting. It's about mixing business's cold fixation on numbers with the warm heart of art and creativity to build revolutionary brands. It's about connecting with and listening to the client, understanding the business and the product, tapping into the client's passion for the product, and transmitting that passion to the consumer. It's about what happens when the business makes creativity part of its core strategy-enabling it to move beyond self-imposed boundaries and expand the limits of its reach. With a wealth of examples from Volvo to Purdue, Schmetterer shows ad agencies and managers how to help their clients develop the big, creative idea that will transform their businesses-and perhaps their industries. It's time for companies to make the Leap that synthesizes business and creativity to reap the full rewards of profitable innovation. BOB SCHMETTERER is Chairman and CEO of Euro RSCG Worldwide, a one of the world's top five global advertising and communications agencies with clients such as Intel, Peugeot, Air France, Orange, Abby National, MCI, Danone Group, Reckitt Benckiser, Volvo, and Yahoo!

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书籍介绍

Traditionally, company leaders develop a business strategy based on bottom lines and profit margins, then hire an ad agency to back up that strategy with creative advertising. But history shows that some of the most effective branding campaigns are born when companies work with ad agencies to develop a business strategy that has a big, creative idea at its heart-what CEO of Euro RSCG Bob Schmetterer calls the Creative Business Idea. In Leap, Bob Schmetterer shows advertisers how to combine advertising creativity and bottom-line realities to develop winning business strategies and winning ad campaigns. He analyzes some of the most creative business ideas in history, showing how successful advertising and marketing strategies do more than simply communicate the brand-they define it. Advertisers know how to create demand for an existing brand, but Schmetterer argues that the next challenge for advertisers is to help their clients apply creative thinking to their core business strategy before they launch a branding blitz. Leap is about connecting the left brain and the right brain to develop solid business strategies that are also creative, fresh, and exciting. It's about mixing business's cold fixation on numbers with the warm heart of art and creativity to build revolutionary brands. It's about connecting with and listening to the client, understanding the business and the product, tapping into the client's passion for the product, and transmitting that passion to the consumer. It's about what happens when the business makes creativity part of its core strategy-enabling it to move beyond self-imposed boundaries and expand the limits of its reach. With a wealth of examples from Volvo to Purdue, Schmetterer shows ad agencies and managers how to help their clients develop the big, creative idea that will transform their businesses-and perhaps their industries. It's time for companies to make the Leap that synthesizes business and creativity to reap the full rewards of profitable innovation. BOB SCHMETTERER is Chairman and CEO of Euro RSCG Worldwide, a one of the world's top five global advertising and communications agencies with clients such as Intel, Peugeot, Air France, Orange, Abby National, MCI, Danone Group, Reckitt Benckiser, Volvo, and Yahoo!

书籍真实打分

故事情节:6分

人物塑造:9分

主题深度:3分

文字风格:6分

语言运用:4分

文笔流畅:6分

思想传递:6分

知识深度:4分

知识广度:6分

实用性:7分

章节划分:7分

结构布局:7分

新颖与独特:8分

情感共鸣:5分

引人入胜:4分

现实相关:9分

沉浸感:9分

事实准确性:4分

文化贡献:8分

网站评分

书籍多样性:7分

书籍信息完全性:5分

网站更新速度:7分

使用便利性:7分

书籍清晰度:8分

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是否包含广告:5分

加载速度:6分

安全性:3分

稳定性:9分

搜索功能:5分

下载便捷性:5分

下载点评

  • 排版满分(284+)
  • 体验满分(156+)
  • 引人入胜(635+)
  • 一星好评(623+)
  • 无缺页(450+)
  • 体验好(116+)
  • azw3(402+)
  • 好评(491+)
  • 藏书馆(75+)
  • 速度快(490+)
  • 盗版少(215+)
  • 愉快的找书体验(129+)
  • 可以购买(117+)

下载评价

网友 仰***兰:喜欢!很棒!!超级推荐!

网友 后***之:强烈推荐!无论下载速度还是书籍内容都没话说 真的很良心!

网友 郗***兰:网站体验不错

网友 菱***兰:特好。有好多书

网友 石***致:挺实用的,给个赞!希望越来越好,一直支持。

网友 宫***凡:一般般,只能说收费的比免费的强不少。

网友 薛***玉:就是我想要的!!!

网友 沈***松:挺好的,不错

网友 印***文:我很喜欢这种风格样式。

网友 訾***雰:下载速度很快,我选择的是epub格式

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