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Kellogg On Strategy: Concepts, Tools, And Frameworks For Practitioners(ISBN=9780471478553)书籍详细信息
- ISBN：9780471478553
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2005-08
- 页数：234
- 价格：204.60
- 纸张：胶版纸
- 装帧：平装
- 开本：16开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
Written for business executives and MBA students, Kellogg on
Strategy is a practical guide to choosing the right strategy for
your business and applying it correctly. Rather than covering the
basics of strategy, this expert guide shows you how to use strategy
effectively so your business can succeed. You′ll learn to analyze
your current competitive position, develop the perfect strategy to
match your goals, and apply that strategy thoughtfully and
effectively. Inside, you′ll find expert guidance on:
Measuring your firm′s competitive advantage
Analyzing opportunities and threats in your industry
Responding to a competitor′s strategy and pricing
Coping with entry into new markets
Positioning your firm against the competition
Developing a sustainable, long–term competitive advantage
And much more
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作者介绍：
DAVID DRANOVE is the Walter McNerney Distinguished Professor
of Health Industry Management and Professor of Management and
Strategy at the Kellogg Graduate School of Management. He is also
the former chair of the Department of Management and Strategy at
the Kellogg School. Widely published in a number of business
journals, he is also the coauthor of Economics of Strategy, from
Wiley.
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书籍介绍
Written for business executives and MBA students, Kellogg on Strategy is a practical guide to choosing the right strategy for your business and applying it correctly. Rather than covering the basics of strategy, this expert guide shows you how to use strategy effectively so your business can succeed. You'll learn to analyze your current competitive position, develop the perfect strategy to match your goals, and apply that strategy thoughtfully and effectively. Inside, you'll find expert guidance on:
* Measuring your firm's competitive advantage
* Analyzing opportunities and threats in your industry
* Responding to a competitor's strategy and pricing
* Coping with entry into new markets
* Positioning your firm against the competition
* Developing a sustainable, long-term competitive advantage
* And much more
书籍真实打分
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人物塑造：7分
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文字风格：7分
语言运用：5分
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思想传递：3分
知识深度：5分
知识广度：6分
实用性：6分
章节划分：3分
结构布局：4分
新颖与独特：4分
情感共鸣：4分
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