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CREATIVE ADVERTISING (NEW EDN)创造性广告书籍详细信息
- ISBN：9780500287330
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2008-06
- 页数：256
- 价格：269.50
- 纸张：铜版纸
- 装帧：平装
- 开本：20开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
"More than just a nice-to-look-at, easy-to-flip-through book...Pricken has loftier goals—namely, to transform readers into top creatives by introducing them to a variety of techniques and ideas." —Adweek
Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet.
Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This edition includes a completely revised and updated introductory chapter plus dozens of new examples that demonstrate a fascinating range of approaches. 450+ illustrations, 280 in color.
书籍目录：
Part 1 DreamTeam: a Framework for Great Creative Performance
1.01 DreamTeam: manage your ideas like a pro
1.02 From the brief to a single goal
1.03 Building your DreamTeam
1.04 Switch on all five senses
1.05 Always separate the ideas phase from the evaluation phase
1.06 Grab ideas and run with them
1.07 Avoid idea killers and think creatively
1.08 Stick with it: the best ideas are yet to come
1.09 Develop your sense of humour
1.10 Use doodles to visualize your ideas
1.11 Taking your ideas further: creativity is crucial
1.12 Idea evaluation and selection: from three hundred to three
1.13 Implementation: turning ideas into reality
Part 2 The KickStart Catalogue; Finding Ideas that Communicate
2.01 The basis of the KickStart catalogue
2.02 Using the KickStart catalogue
2.03 The KickStart catalogue
2.04 Without words
2.05 Mixing and matching
2.06 Compare and contrast
2.07 Repetition and accumulation
2.08 Exaggeration
2.09 Turn it right around
2.10 Omission and suggestion
2.11 Paradoxes and optical illusions
……
Part 3 Copy with Punch: Using Wit and Humour
Part 4 Classic Creative Techniques
Part 5 Visualization: Movies in your Mind
The team behind this book
作者介绍：
Mario Pricken is a creative director and marketing consultant and the author of Visual Creativity.
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在线阅读/听书/购买/PDF下载地址：
在线阅读地址：CREATIVE ADVERTISING (NEW EDN)创造性广告在线阅读
在线听书地址：CREATIVE ADVERTISING (NEW EDN)创造性广告在线收听
在线购买地址：CREATIVE ADVERTISING (NEW EDN)创造性广告在线购买
原文赏析：
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其它内容：
书籍介绍
"More than just a nice-to-look-at, easy-to-flip-through book...Pricken has loftier goals—namely, to transform readers into top creatives by introducing them to a variety of techniques and ideas." — Adweek
Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet.
Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This edition includes a completely revised and updated introductory chapter plus dozens of new examples that demonstrate a fascinating range of approaches. 450+ illustrations, 280 in color.
书籍真实打分
故事情节：3分
人物塑造：3分
主题深度：9分
文字风格：5分
语言运用：6分
文笔流畅：9分
思想传递：8分
知识深度：7分
知识广度：7分
实用性：9分
章节划分：5分
结构布局：3分
新颖与独特：4分
情感共鸣：3分
引人入胜：9分
现实相关：9分
沉浸感：9分
事实准确性：5分
文化贡献：9分
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