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The Iabc Handbook Of Organizational Communication: A Guide To Internal Communication, Public Relations, Marketing, And Leadership9780787980801书籍详细信息
- ISBN：9780787980801
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2006-04
- 页数：546
- 价格：647.80
- 纸张：胶版纸
- 装帧：精装
- 开本：32开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
The IABC Handbook of Organizational Communication is the fourth
edition of the best-selling resource that offers a comprehensive
collection of practical knowledge and insights about effective
corporate communication and its effect on organizational
success.With contributions from the leading experts in
organizational, business, and corporate communications, this
invaluable resource examines each of the functional areas of
organizational communication including internal communication,
public relations, marketing, and communication strategy. This
important book is written for communicators in organizations of all
types—large and small, public and private, for profit and not for
profit.The contributors demonstrate how these fields are changing
and what the future holds. This edition includes illustrative case
studies and information on new topics such as globalization and
crosscultural communication, new technologies and employment
patterns, corporate responsibility, research measurement and ROI,
and the virtual corporation.
From the Inside Flap
The IABC Handbook of Organizational Communication is the fourth
edition of the best-selling resource that offers a comprehensive
collection of practical knowledge and insights about effective
corporate communication and its effect on organizational
success.
书籍目录：
Foreword.
Preface.
About the Authors.
PART ONE: BUSINESS COMMUNICATION IN THE EVOLVING CORPORATION.
1 Characteristics of Excellent Communication (James E. Grunig,
Larissa A. Grunig).
2 The Corporate Communicator: A Senior-Level Strategist (Nick
Durutta).
3 Organizational Culture (Paul M. Sanchez).
4 The Communication of Trust (Pamela Shockley-Zalabak, Kathleen
Ellis).
5 Communication Ethics: Sorting Out What Is Right and Wrong (Mark
P. McElreath).
PART TWO: MANAGING COMMUNICATION.
6 Strategic Approaches to Managing the Communications Function
(Diane M. Gayeski).
7 Strategic Planning: Timeless Wisdom Still Shapes Successful
Communication Programs (Lester R. Potter).
8 Aligning Internal Employee Communication with Business Strategy
(Ayelet Baron).
9 Issues Management: Linking Business and Communication Planning
(George McGrath).
10 Change Communication: Twelve Questions to Ask Before
Communicating Change (Carol Kinsey Goman).
11 Current Realities in Crisis Communication (Elpi O. Cuna
Jr.).
12 Corporate Social Responsibility (Adine Mees).
13 Communicating for a Merger or an Acquisition (Patricia T.
Whalen).
14 Managing and Communicating Cultural Diversity (Jenifer
Armand-Delille).
15 Communication Counsel in Corporate Communication: The Care and
Feeding of Leadership (Mark Schumann).
PART THREE: INTERNAL COMMUNICATION.
16 Internal Communication (Brad Whitworth).
17 Manager-Employee Communication (Hilary Scarlett).
18 Throwing Rocks at the Corporate Rhinoceros: The Challenges of
Employee Engagement (Roger D’Aprix).
19 Communicating Major Change Within the Organization (Rodney
Gray, Gerard Castles).
20 Internal Communication Media (Tamara L. Gillis).
21 Internal Branding: Employer Branding (R. Alan Crozier).
PART FOUR: PUBLIC RELATIONS.
22 Public Relations Research and Planning (Don W. Stacks).
23 The CEO-Leader as Relationship Builder: Convinced But Unengaged
(J. David Pincus, Stephen C. Wood).
24 Successful Media Relations (Brenda Siler).
25 Investor Relations and Financial Communication (Karen
Vahouny).
26 Government Relations (Bill Carney).
27 Taking a Leadership Position in the Community: It Is About More
Than Writing a Check (Mary Ann McCauley).
28 Public Relations and Ethical Conduct (Meryl David, Todd T.
Hattori).
29 Measuring Public Relations Programming (Mark Weiner).
PART FIVE: MARKETING COMMUNICATION.
30 Marketing Communication Today (Lorenzo Sierra).
31 Branding and Brand Management: Integration and Innovation (Paul
Mlodzik).
32 Building and Sustaining a Dynamic Corporate Reputation (Alison
Rankin Frost).
33 Communication for Customer Satisfaction and Loyalty (Jeff
Schmidt).
34 Measuring Marketing Communication (Merry Elrick).
PART SIX: THE FUTURE OF BUSINESS COMMUNICATION.
35 The Future of Measurement in Corporate Communication (Vicci
Rodgers).
36 Navigating the Infinite Nature of Knowledge (Kellie
Garrett).
37 New Values for a New Workplace (Christopher Nevill)
38 The Future of Integrated Communication (Jane Sparrow).
39 International Communication (Sylvie Testard-Ramírez).
40 The Impact of Technology on Corporate Communication (Shel
Holtz).
41 The Future of Business Communication (Katherine Woodall).
Index.
作者介绍：
Tamara L. Gillis, Ed.D., ABC, is associate
professor and chairman of the Department of Communications at
Elizabethtown College, Pennsylvania. The IABC Research Foundation
honored her with the 2004 Lifetime Foundation Friend Award.
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书籍介绍
The IABC Handbook of Organizational Communication is the fourth edition of the best-selling resource that offers a comprehensive collection of practical knowledge and insights about effective corporate communication and its effect on organizational success. With contributions from the leading experts in organizational, business, and corporate communications, this invaluable resource examines each of the functional areas of organizational communication including internal communication, public relations, marketing, and communication strategy. This important book is written for communicators in organizations of all types—large and small, public and private, for profit and not for profit. The contributors demonstrate how these fields are changing and what the future holds. This edition includes illustrative case studies and information on new topics such as globalization and crosscultural communication, new technologies and employment patterns, corporate responsibility, research measurement and ROI, and the virtual corporation.
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