免费下载书籍地址：PDF下载地址
精美图片
The Lifebelt书籍详细信息
- ISBN：9780471498186
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2001-3
- 页数：292
- 价格：480.00元
- 纸张：暂无纸张
- 装帧：暂无装帧
- 开本：暂无开本
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
In a world where there is increasing choice for just about every kind of product and service, winning and holding the best customers is key to the success of any business. Customer Relationship Management, or CRM, is a concept that senior managers in any kind of business ignore at their peril. At its heart is the successful management of customer retention by being customer-focused as an organization.
The concept is not rocket science, but its implementation is more of a challenge. It involves a fundamental change within the organization.
In this book, John Murphy introduces "The Lifebelt" - quite literally an aid to keeping afloat in this pressured environment. The Lifebelt is a framework that offers a practical way forward to integrating and mobilizing the entire oragnization toward a holistic CRM programme.
The proprietary framework features six key factors identified as being essential for consistent delivery of service: customer focus, processes, employee involvement, training, measurement, and continuous improvement.
John Murphy outlines how each of the factors should be owned by an appropriate member of the top management team. When this framework is systematically and effectively implemented and managed it will considerably enhance the customer retention capacity of the company.
The logic of the framework applies to virtually all industries internationally. Managers and marketers across the board will find this book one of the most practical gudies to retaining customers published to date.
书籍目录：
暂无相关目录，正在全力查找中！
作者介绍：
暂无相关内容，正在全力查找中
出版社信息：
暂无出版社相关信息，正在全力查找中！
书籍摘录：
暂无相关书籍摘录，正在全力查找中！
在线阅读/听书/购买/PDF下载地址：
在线阅读地址：The Lifebelt在线阅读
在线听书地址：The Lifebelt在线收听
在线购买地址：The Lifebelt在线购买
原文赏析：
暂无原文赏析，正在全力查找中！
其它内容：
书籍介绍
In a world where there is increasing choice for just about every kind of product and service, winning and holding the best customers is key to the success of any business. Customer Relationship Management, or CRM, is a concept that senior managers in any kind of business ignore at their peril. At its heart is the successful management of customer retention by being customer-focused as an organization.
The concept is not rocket science, but its implementation is more of a challenge. It involves a fundamental change within the organization.
In this book, John Murphy introduces "The Lifebelt" - quite literally an aid to keeping afloat in this pressured environment. The Lifebelt is a framework that offers a practical way forward to integrating and mobilizing the entire oragnization toward a holistic CRM programme.
The proprietary framework features six key factors identified as being essential for consistent delivery of service: customer focus, processes, employee involvement, training, measurement, and continuous improvement.
John Murphy outlines how each of the factors should be owned by an appropriate member of the top management team. When this framework is systematically and effectively implemented and managed it will considerably enhance the customer retention capacity of the company.
The logic of the framework applies to virtually all industries internationally. Managers and marketers across the board will find this book one of the most practical gudies to retaining customers published to date.
书籍真实打分
故事情节：3分
人物塑造：3分
主题深度：3分
文字风格：3分
语言运用：8分
文笔流畅：3分
思想传递：9分
知识深度：6分
知识广度：5分
实用性：6分
章节划分：8分
结构布局：7分
新颖与独特：4分
情感共鸣：7分
引人入胜：7分
现实相关：7分
沉浸感：5分
事实准确性：8分
文化贡献：5分
网站评分
书籍多样性：7分
书籍信息完全性：4分
网站更新速度：6分
使用便利性：4分
书籍清晰度：4分
书籍格式兼容性：6分
是否包含广告：6分
加载速度：9分
安全性：8分
稳定性：7分
搜索功能：9分
下载便捷性：7分
下载点评
- 体验好(634+)
- 中评(110+)
- 已买(432+)
- 博大精深(244+)
- 无缺页(282+)
- 不亏(666+)
- 微信读书(660+)
- 下载快(390+)
- 强烈推荐(326+)
下载评价
网友 宫***凡：一般般，只能说收费的比免费的强不少。
网友 权***颜：下载地址、格式选择、下载方式都还挺多的
网友 詹***萍：好评的，这是自己一直选择的下载书的网站
网友 相***儿：你要的这里都能找到哦！！！
网友 石***致：挺实用的，给个赞！希望越来越好，一直支持。
网友 养***秋：我是新来的考古学家
网友 饶***丽：下载方式特简单，一直点就好了。
网友 孙***夏：中评，比上不足比下有余
网友 索***宸：书的质量很好。资源多
网友 敖***菡：是个好网站，很便捷
网友 冯***卉：听说内置一千多万的书籍，不知道真假的
网友 印***文：我很喜欢这种风格样式。