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Buy-In: Saving Your Good Idea from Getting Shot Down （ISBN 9781422157299）书籍详细信息
- ISBN：9781422157299
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2010-10
- 页数：208
- 价格：136.40
- 纸张：胶版纸
- 装帧：精装
- 开本：16开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
You've got a good idea. You know it could make a crucial
difference for you, your organization, your community. You present
it to the group, but get confounding questions, inane comments, and
verbal bullets in return. Before you know what's happened, your
idea is dead, shot down. You're furious. Everyone has lost: Those
who would have benefited from your proposal. You. Your company.
Perhaps even the country.
It doesn't have to be this way, maintain John Kotter and Lorne
Whitehead. In Buy-In, they reveal how to win the support your idea
needs to deliver valuable results. The key? Understand the generic
attack strategies that naysayers and obfuscators deploy time and
time again. Then engage these adversaries with tactics tailored to
each strategy. By "inviting in the lions" to critique your
idea--and being prepared for them--you'll capture busy people's
attention, help them grasp your proposal's value, and secure their
commitment to implementing the solution.
The book presents a fresh and amusing fictional narrative showing
attack strategies in action. It then provides several specific
counterstrategies for each basic category the authors have
defined--including:
Death-by-delay: Your enemies push discussion of your idea so far
into the future it's forgotten.
Confusion: They present so much data that confidence in your
proposal dies.
Fearmongering: Critics catalyze irrational anxieties about your
idea.
Character assassination: They slam your reputation and
credibility.
Smart, practical, and filled with useful advice, Buy-In equips
you to anticipate and combat attacks--so your good idea makes it
through to make a positive change.
书籍目录：
Preface
Part One: The Centerville Story
1. The Death of a Good Plan
2. Saving the Day in Centerville, Part 1
3. Saving the Day, Part II
4. Saving the Day, Part III
Part Two: The Method
5. Four Ways to Kill Good Ideas
6. A Counterintuitive Strategy for Saving Your Good Idea
7. 24 Attacks & 24 Responses
8. A Quick Reference Guide for Saving Good Ideas.
appendix:how the method helps large-scale change
about the authors
作者介绍：
John P. Kotter is the Konosuke Matsushita Professor of
Leadership, Emeritus, at Harvard Business School and is widely
considered the world's foremost authority on leadership and change.
Lorne A. Whitehead is Leader of Education Innovation at the
University of British Columbia, where he has also been a professor
and the NSERC/3M Chairholder in the Department of Physics and
Astronomy.
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其它内容：
书籍介绍
You've got a good idea. You know it could make a crucial difference for you, your organization, your community. You present it to the group, but get confounding questions, inane comments, and verbal bullets in return. Before you know what's happened, your idea is dead, shot down. You're furious. Everyone has lost: Those who would have benefited from your proposal. You. Your company. Perhaps even the country.
It doesn't have to be this way, maintain John Kotter and Lorne Whitehead. In Buy-In, they reveal how to win the support your idea needs to deliver valuable results. The key? Understand the generic attack strategies that naysayers and obfuscators deploy time and time again. Then engage these adversaries with tactics tailored to each strategy. By "inviting in the lions" to critique your idea--and being prepared for them--you'll capture busy people's attention, help them grasp your proposal's value, and secure their commitment to implementing the solution.
The book presents a fresh and amusing fictional narrative showing attack strategies in action. It then provides several specific counterstrategies for each basic category the authors have defined--including:
· Death-by-delay: Your enemies push discussion of your idea so far into the future it's forgotten.
· Confusion: They present so much data that confidence in your proposal dies.
· Fearmongering: Critics catalyze irrational anxieties about your idea.
· Character assassination: They slam your reputation and credibility.
Smart, practical, and filled with useful advice, Buy-In equips you to anticipate and combat attacks--so your good idea makes it through to make a positive change.
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