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Harvard Business Review ON Doing Business in China书籍详细信息
- ISBN：9781591396383
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2004-12
- 页数：204
- 价格：170.00元
- 纸张：暂无纸张
- 装帧：暂无装帧
- 开本：暂无开本
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
This is the 50th title in the "HBR" paperback series. It highlights what every company must know to successfully enter and compete in the world's fastest-growing economy. The potential opportunity in China is huge: it is home to a quarter of the world's population, domestic consumer spending in China is growing by up to 10 per cent a year, and relaxed regulatory restraints have opened China up to unprecedented levels of foreign investment. This book will help multinational corporations and the managers who work in them understand the implications of China's current stage of development and develop strategies for effectively competing in this environment.
Book News Annotation:
This collection reprints eight articles published in the Harvard Business Review between 1994 and 2003. The contributors identify the opportunities and risks of doing business in China, explain how to fit China into a corporate competitive strategy, offer advice on negotiating with Chinese executives, highlight the importance of achieving short-term results for multinationals, and describe the product characteristics that appeal to Chinese consumers.
Book Dimension
Height (mm) 209 Width (mm) 141
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书籍介绍
This is the 50th title in the "HBR" paperback series. It highlights what every company must know to successfully enter and compete in the world's fastest-growing economy. The potential opportunity in China is huge: it is home to a quarter of the world's population, domestic consumer spending in China is growing by up to 10 per cent a year, and relaxed regulatory restraints have opened China up to unprecedented levels of foreign investment. This book will help multinational corporations and the managers who work in them understand the implications of China's current stage of development and develop strategies for effectively competing in this environment.
Book News Annotation:
This collection reprints eight articles published in the Harvard Business Review between 1994 and 2003. The contributors identify the opportunities and risks of doing business in China, explain how to fit China into a corporate competitive strategy, offer advice on negotiating with Chinese executives, highlight the importance of achieving short-term results for multinationals, and describe the product characteristics that appeal to Chinese consumers.
Book Dimension
Height (mm) 209 Width (mm) 141
书籍真实打分
故事情节：9分
人物塑造：5分
主题深度：6分
文字风格：8分
语言运用：3分
文笔流畅：3分
思想传递：9分
知识深度：3分
知识广度：3分
实用性：7分
章节划分：3分
结构布局：9分
新颖与独特：8分
情感共鸣：6分
引人入胜：9分
现实相关：8分
沉浸感：4分
事实准确性：6分
文化贡献：8分
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