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Social Marketing to the Business Customer书籍详细信息
- ISBN：9780470639337
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2011-1
- 页数：250
- 价格：202.00元
- 纸张：暂无纸张
- 装帧：暂无装帧
- 开本：暂无开本
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information. This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sales funnel, building, B2B search engine optimization, social media monitoring, social media policy development, long-term client relationships, gaining stakeholder support, building a more transparent organization, and what's coming next. Features plentiful examples, case studies, and best practices Focuses on the channels that are most effective for B2B marketers Builds on the authors' more than 30 years of combined experience in the new media/social media space, as well as two previous successful books Leverage the vast business-to-business potential of Facebook, LinkedIn, Twitter, and many other social media platforms today with Social Marketing to the Business Customer !
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书籍介绍
The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information. This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sales funnel, building, B2B search engine optimization, social media monitoring, social media policy development, long-term client relationships, gaining stakeholder support, building a more transparent organization, and what's coming next. Features plentiful examples, case studies, and best practices Focuses on the channels that are most effective for B2B marketers Builds on the authors' more than 30 years of combined experience in the new media/social media space, as well as two previous successful books Leverage the vast business-to-business potential of Facebook, LinkedIn, Twitter, and many other social media platforms today with Social Marketing to the Business Customer !
书籍真实打分
故事情节：9分
人物塑造：6分
主题深度：8分
文字风格：9分
语言运用：5分
文笔流畅：5分
思想传递：3分
知识深度：3分
知识广度：9分
实用性：8分
章节划分：8分
结构布局：5分
新颖与独特：3分
情感共鸣：4分
引人入胜：5分
现实相关：6分
沉浸感：8分
事实准确性：8分
文化贡献：5分
网站评分
书籍多样性：9分
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是否包含广告：5分
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下载评价
网友 宫***凡：一般般，只能说收费的比免费的强不少。
网友 石***烟：还可以吧，毕竟也是要成本的，付费应该的，更何况下载速度还挺快的
网友 印***文：我很喜欢这种风格样式。
网友 冉***兮：如果满分一百分，我愿意给你99分，剩下一分怕你骄傲
网友 融***华：下载速度还可以
网友 堵***洁：好用，支持
网友 隗***杉：挺好的，还好看！支持！快下载吧！
网友 曾***文：五星好评哦
网友 潘***丽：这里能在线转化，直接选择一款就可以了，用他这个转很方便的
网友 田***珊：可以就是有些书搜不到