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利用Blogs进行营销傻瓜书 BUZZ MARKETING WITH BLOGS FOR DUMMIES书籍详细信息
- ISBN：9780764584572
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2005-12
- 页数：360
- 价格：198.50
- 纸张：胶版纸
- 装帧：平装
- 开本：暂无开本
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
Whether or not you've blogged before, start here! Blogs can be great business boosters, and this book helps you choose software, get your blog up and running, open communication with customers, and focus content and structure on whatever will provide the best bang for your business. You'll even get tips from some of the best business bloggers around!
Discover how to
Set up and maintain a blog
Involve your customers
Earn trust, educate, and build community
Follow blogging etiquette and culture
Find the right voice
Encourage links to your blog
书籍目录：
Introduction
PartⅠ:Getting Started with Business BIogs
Chapter 1：Checking Out Business Blogs
Chapter 2：Discovering the Buzz about Buzz Marketing
Chapter 3：Building a Business Blog
PartⅡ：Setting up a Business BIog
Chapter 4：Picking a Blog Solution
Chapter 5：Setting Up a Hosted Blog
Chapter 6：Taking Control with Independent Blog Software
PartⅢ:Minding Blog Etiquette and Culture
Chapter 7：Understanding Your Audience
Chapter 8：Joining the Blogosphere
Chapter 9：Avoiding Business Blog No-Nos
PartIV：Positioning your BIog
Chapter 10：Finding a Voice
Chapter 11：Promoting Your Blog
Chapter 12：Staying on the Right Side of the Law
PartⅤ:Making the Most of your BIog
Chapter 13：Adding Value to a Blog
Chapter 14：Making Money with a Blog
Chapter 15：Going Beyond Blogs
PartⅥ:The Part of Tens
Chapter 16：Ten Dry-Spell—Breaking Ideas
Chapter 1 7：Ten Traits of a Good Blogger
Chapter 18：Ten Blogs You Should Know
PartⅧ：7：Appendixes
Appendix A：Glossary
Appendix B：Using the Book Blog
Appendix C：Hosted and Independent Blog Solutions
Appendix D：How URLs Work
Appendix E：Case Studies
Index
作者介绍：
Susannah Gardner has been an instructor in online journalism, a multimedia director, and a provider of custom Web solutions. Check out her blog at www.buzzmarketingwithblogs.com.
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书籍介绍
In this instant-communication world, buzz means business And one of the greatest ways to get customers and potential customers buzzing about your business is with a Web log, commonly called a blog. Blogs can help you: Introduce the people behind your business Discuss relevant issues Provide a clearinghouse for information and expertise Show your business as a good corporate citizen Support an exchange of ideas Get honest feedback from your customers Affect public opinion If you're new to blogging, or if you know the mechanics of a blog but want some help refining and targeting yours, "Buzz Marketing With Blogs For Dummies" will get you going right away. An expert blogger shows you the ins and outs of putting together a professional-looking blog, walks you through the jargon, helps you decide what your blog should do, and even explains various software solutions. You'll find out how to: Set up and maintain a blog, write in blogging style, and observe blogging etiquette Define your audience and target your blog to reach them Involve your customers, earn their trust, educate the public, and build community Avoid possible legal pitfalls while keeping your blog interesting Encourage contributions and links to your blog Use images and design an eye-catching format Optimize your blog for top search engine ratings, track your results, and measure your success Written by Susannah Gardner, who has taught online journalism, directed multimedia efforts, and provided custom Web solutions to clients, "Buzz Marketing With Blogs For Dummies" even shares tips from the experts who establish and maintain some of the top-rated business blogs. You'll discover the secrets of success, how to spot and solve problems, what software can enhance your blogging life, and a whole lot more. It like having a staff of experts on call
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