免费下载书籍地址：PDF下载地址
精美图片
The Culture Code书籍详细信息
- ISBN：9780767920575
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2007-7
- 页数：213
- 价格：USD 14.95
- 纸张：暂无纸张
- 装帧：暂无装帧
- 开本：暂无开本
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes. In "The Culture Code," internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world. Rapaille's breakthrough notion is that we acquire a silent system of codes as we grow up within our culture. These codes--the Culture Code--are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. What's more, we can learn to crack the codes that guide our actions and achieve new understanding of why we do the things we do. Rapaille has used the Culture Code to help Chrysler build the PT Cruiser--the most successful American car launch in recent memory. He has used it to help Procter & Gamble design its advertising campaign for Folger's coffee - one of the longest lasting and most successful campaigns in the annals of advertising. He has used it to help companies as diverse as GE, AT&T, Boeing, Honda, Kellogg, and L'Oreal improve their bottom line at home and overseas. And now, in "The Culture Code," he uses it to reveal why Americans act distinctly like Americans, and what makes us different from the world around us. In "The Culture Code," Dr. Rapaille decodes two dozen of our most fundamental archetypes--ranging from sex to money to health to America itself--to give us "a newset of glasses" with which to view our actions and motivations. Why are we so often disillusioned by love? Why is fat a solution rather than a problem? Why do we reject the notion of perfection? Why is fast food in our lives to stay? The answers are in the Codes. Understanding the Codes gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. And it finally explains why people around the world really "are" different, and reveals the hidden clues to understanding us all.
书籍目录：
暂无相关目录，正在全力查找中！
作者介绍：
暂无相关内容，正在全力查找中
出版社信息：
暂无出版社相关信息，正在全力查找中！
书籍摘录：
暂无相关书籍摘录，正在全力查找中！
在线阅读/听书/购买/PDF下载地址：
在线阅读地址：The Culture Code在线阅读
在线听书地址：The Culture Code在线收听
在线购买地址：The Culture Code在线购买
原文赏析：
暂无原文赏析，正在全力查找中！
其它内容：
书籍介绍
Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes. In "The Culture Code," internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world. Rapaille's breakthrough notion is that we acquire a silent system of codes as we grow up within our culture. These codes--the Culture Code--are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. What's more, we can learn to crack the codes that guide our actions and achieve new understanding of why we do the things we do. Rapaille has used the Culture Code to help Chrysler build the PT Cruiser--the most successful American car launch in recent memory. He has used it to help Procter & Gamble design its advertising campaign for Folger's coffee - one of the longest lasting and most successful campaigns in the annals of advertising. He has used it to help companies as diverse as GE, AT&T, Boeing, Honda, Kellogg, and L'Oreal improve their bottom line at home and overseas. And now, in "The Culture Code," he uses it to reveal why Americans act distinctly like Americans, and what makes us different from the world around us. In "The Culture Code," Dr. Rapaille decodes two dozen of our most fundamental archetypes--ranging from sex to money to health to America itself--to give us "a newset of glasses" with which to view our actions and motivations. Why are we so often disillusioned by love? Why is fat a solution rather than a problem? Why do we reject the notion of perfection? Why is fast food in our lives to stay? The answers are in the Codes. Understanding the Codes gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. And it finally explains why people around the world really "are" different, and reveals the hidden clues to understanding us all.
书籍真实打分
故事情节：4分
人物塑造：9分
主题深度：9分
文字风格：9分
语言运用：4分
文笔流畅：8分
思想传递：4分
知识深度：3分
知识广度：3分
实用性：6分
章节划分：9分
结构布局：7分
新颖与独特：9分
情感共鸣：3分
引人入胜：6分
现实相关：6分
沉浸感：9分
事实准确性：5分
文化贡献：7分
网站评分
书籍多样性：6分
书籍信息完全性：4分
网站更新速度：4分
使用便利性：8分
书籍清晰度：4分
书籍格式兼容性：8分
是否包含广告：5分
加载速度：7分
安全性：3分
稳定性：9分
搜索功能：9分
下载便捷性：4分
下载点评
- 无颠倒(467+)
- 无多页(324+)
- 值得购买(133+)
- 好评多(282+)
- 书籍多(607+)
- 无缺页(182+)
- 速度快(452+)
- 中评多(275+)
- 好评(277+)
- 体验还行(537+)
- pdf(680+)
- 无水印(536+)
下载评价
网友 芮***枫：有点意思的网站，赞一个真心好好好 哈哈
网友 游***钰：用了才知道好用，推荐！太好用了
网友 扈***洁：还不错啊，挺好
网友 利***巧：差评。这个是收费的
网友 濮***彤：好棒啊！图书很全
网友 石***致：挺实用的，给个赞！希望越来越好，一直支持。
网友 訾***雰：下载速度很快，我选择的是epub格式
网友 国***舒：中评，付点钱这里能找到就找到了，找不到别的地方也不一定能找到
网友 沈***松：挺好的，不错
网友 屠***好：还行吧。
网友 潘***丽：这里能在线转化，直接选择一款就可以了，用他这个转很方便的
网友 孙***美：加油！支持一下！不错，好用。大家可以去试一下哦
网友 方***旋：真的很好，里面很多小说都能搜到，但就是收费的太多了