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BUSINESS COMMUNCTN ESS书籍详细信息
- ISBN：9780138004798
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2009-02
- 页数：520
- 价格：414.50
- 纸张：胶版纸
- 装帧：平装
- 开本：大16开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
Business Communication Essentials, Fourth Edition, helps you prepare students for the demands they’ll face on the job. Only Bovée/Thill texts thoroughly address the new-media skills that employees are expected to have in today’s business environment. Business Communication Essentials presents these technologies in the context of proven communication strategies and essential business English skills.
The fourth edition brings the newest Web 2.0 technologies to life, explaining how tools like blogs and social networks can successfully bring businesses and consumers into a meaningful and profitable dialog. Traditional communications skills become the foundation for making use of these new and essential mediums.
Accompanied bymybcommlab - the online study tool that helps Professors transform Business Communication students into polished professionals ready to tackle the rigors of today’s business landscape. Professors can ASSESS their students’ English & grammar Skills and Students have the chance to PRACTICE the areas in which they are weak, and POLISH their Communication skills for the workplace.
书籍目录：
Preface
Prologue
Unit 1: Business Communication Foundations
Chapter 1: Understanding Business Communication in Today’s Workplace
Chapter 2: Mastering Interpersonal Communication
Unit 2: The Three-Step Writing Process
Chapter 3: Planning Business Messages
Chapter 4: Writing Business Messages
Chapter 5: Completing Business Messages
Unit 3: Brief Business Messages
Chapter 6: Crafting Messages for Electronic Media
Chapter 7: Writing Routine and Positive Messages
Chapter 8: Writing Negative Messages
Chapter 9: Writing Persuasive Messages
Unit 4: Longer Business Messages
Chapter 10: Understanding and Planning Reports and Proposals
Chapter 11: Composing and Completing Reports and Proposals
Chapter 12: Developing Oral and Online Presentations
Unit 5: Employment Messages and Job Interviews
Chapter 13: Building Careers and Writing Résumés
Chapter 14: Applying and Interviewing for Employment
Appendix A: Format and Layout of Business Documents
Appendix B: Documentation of Report Sources
Appendix C: Correction Symbols
Video Guide
Handbook of Grammar, Mechanics, and Usage
Answer Key
References
Acknowledgments
Index
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书籍介绍
For Business Communication courses in any curriculum.
Business Communication Essentials, Fourth Edition, helps you prepare students for the demands they’ll face on the job. Only Bovée/Thill texts thoroughly address the new-media skills that employees are expected to have in today’s business environment. Business Communication Essentials presents these technologies in the context of proven communication strategies and essential business English skills.
The fourth edition brings the newest Web 2.0 technologies to life, explaining how tools like blogs and social networks can successfully bring businesses and consumers into a meaningful and profitable dialog. Traditional communications skills become the foundation for making use of these new and essential mediums.
MyLab或是Mastering系列是在线作业系统。Access Code Card是在线作业系统的访问码，是老师和学生课堂之外网络互动及交流的平台，个人是无法使用这个平台的。请读者注意您购买的这个ISBN是不带Access Code Card的。
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