免费下载书籍地址：PDF下载地址
精美图片
Born to Buy书籍详细信息
- ISBN：9780684870564
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2005-10
- 页数：304
- 价格：USD 16.00
- 纸张：暂无纸张
- 装帧：暂无装帧
- 开本：暂无开本
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
Marketing targeted at kids is virtually everywhere -- in classrooms and textbooks, on the Internet, even at Girl Scout meetings, slumber parties, and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Drawing on her own survey research and unprecedented access to the advertising industry, Juliet B. Schor, "New York Times" bestselling author of "The Overworked American, " examines how marketing efforts of vast size, scope, and effectiveness have created "commercialized children." Ads and their messages about sex, drugs, and food affect not just what children want to buy, but who they think they are. In this groundbreaking and crucial book, Schor looks at the consequences of the commercialization of childhood and provides guidelines for parents and teachers. What is at stake is the emotional and social well-being of our children.Like Barbara Ehrenreich's "Nickel and Dimed, " Mary Pipher's "Reviving Ophelia, " and Malcolm Gladwell's "The Tipping Point, Born to Buy" is a major contribution to our understanding of a contemporary trend and its effects on the culture.
Parents will be tempted to read Born to Buy as a kind of contemporary horror story, with ever more sophisticated marketing wunderkinds as Dr. Frankensteins and their children as the relentless monsters they create. Indeed, it's difficult to avoid feeling overwhelmed by the avariciousness, omnipotence, and ingenuity of the advertising industry Juliet B. Schor portrays when it comes to transforming preschool kids into voracious, 'tude-infused consumers. Intermixing research data with anecdotal illustrations, Schor chronicles the rapid development of a once-shackled industry that now markets R-rated movies to 9-year-olds. The mind boggles at the notion that Seventeen magazine's target readership is now pre-teens. While Schor unearths a surplus of information on the effectiveness of advertising, she's not nearly as adept at proposing effective responses. Reacting to the power and creativity of the consumer culture with politically unfeasible regulation and parental diligence is a little like attacking Frankenstein's creature with torches. Still, Born to Buy is an eye-opening account of an industry that is commercializing childhood with remarkable effectiveness and insouciance. --Steven Stolder --This text refers to an out of print or unavailable edition of this title.
书籍目录：
暂无相关目录，正在全力查找中！
作者介绍：
暂无相关内容，正在全力查找中
出版社信息：
暂无出版社相关信息，正在全力查找中！
书籍摘录：
暂无相关书籍摘录，正在全力查找中！
在线阅读/听书/购买/PDF下载地址：
在线阅读地址：Born to Buy在线阅读
在线听书地址：Born to Buy在线收听
在线购买地址：Born to Buy在线购买
原文赏析：
暂无原文赏析，正在全力查找中！
其它内容：
书籍介绍
Marketing targeted at kids is virtually everywhere -- in classrooms and textbooks, on the Internet, even at Girl Scout meetings, slumber parties, and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Drawing on her own survey research and unprecedented access to the advertising industry, Juliet B. Schor, "New York Times" bestselling author of "The Overworked American, " examines how marketing efforts of vast size, scope, and effectiveness have created "commercialized children." Ads and their messages about sex, drugs, and food affect not just what children want to buy, but who they think they are. In this groundbreaking and crucial book, Schor looks at the consequences of the commercialization of childhood and provides guidelines for parents and teachers. What is at stake is the emotional and social well-being of our children.Like Barbara Ehrenreich's "Nickel and Dimed, " Mary Pipher's "Reviving Ophelia, " and Malcolm Gladwell's "The Tipping Point, Born to Buy" is a major contribution to our understanding of a contemporary trend and its effects on the culture.
Parents will be tempted to read Born to Buy as a kind of contemporary horror story, with ever more sophisticated marketing wunderkinds as Dr. Frankensteins and their children as the relentless monsters they create. Indeed, it's difficult to avoid feeling overwhelmed by the avariciousness, omnipotence, and ingenuity of the advertising industry Juliet B. Schor portrays when it comes to transforming preschool kids into voracious, 'tude-infused consumers. Intermixing research data with anecdotal illustrations, Schor chronicles the rapid development of a once-shackled industry that now markets R-rated movies to 9-year-olds. The mind boggles at the notion that Seventeen magazine's target readership is now pre-teens. While Schor unearths a surplus of information on the effectiveness of advertising, she's not nearly as adept at proposing effective responses. Reacting to the power and creativity of the consumer culture with politically unfeasible regulation and parental diligence is a little like attacking Frankenstein's creature with torches. Still, Born to Buy is an eye-opening account of an industry that is commercializing childhood with remarkable effectiveness and insouciance. --Steven Stolder --This text refers to an out of print or unavailable edition of this title.
书籍真实打分
故事情节：8分
人物塑造：8分
主题深度：7分
文字风格：8分
语言运用：6分
文笔流畅：9分
思想传递：6分
知识深度：7分
知识广度：7分
实用性：8分
章节划分：6分
结构布局：7分
新颖与独特：7分
情感共鸣：7分
引人入胜：6分
现实相关：8分
沉浸感：6分
事实准确性：4分
文化贡献：9分
网站评分
书籍多样性：9分
书籍信息完全性：8分
网站更新速度：5分
使用便利性：4分
书籍清晰度：5分
书籍格式兼容性：6分
是否包含广告：8分
加载速度：9分
安全性：3分
稳定性：9分
搜索功能：4分
下载便捷性：8分
下载点评
- 体验差(352+)
- 下载快(632+)
- mobi(89+)
- 中评多(157+)
- 赚了(60+)
- 速度慢(206+)
- 盗版少(461+)
- 无水印(105+)
- 还行吧(58+)
- 差评(380+)
- 赞(353+)
- 傻瓜式服务(236+)
下载评价
网友 晏***媛：够人性化！
网友 孙***夏：中评，比上不足比下有余
网友 汪***豪：太棒了，我想要azw3的都有呀！！！
网友 国***舒：中评，付点钱这里能找到就找到了，找不到别的地方也不一定能找到
网友 家***丝：好6666666
网友 权***波：收费就是好，还可以多种搜索，实在不行直接留言，24小时没发到你邮箱自动退款的！
网友 冯***丽：卡的不行啊
网友 孙***美：加油！支持一下！不错，好用。大家可以去试一下哦
网友 蓬***之：好棒good
网友 谢***灵：推荐，啥格式都有
网友 步***青：。。。。。好
网友 丁***菱：好好好好好好好好好好好好好好好好好好好好好好好好好