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MARKETING PLAN 4E书籍详细信息
- ISBN：9780814416938
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2011-3
- 页数：304
- 价格：190.00元
- 纸张：暂无纸张
- 装帧：暂无装帧
- 开本：暂无开本
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
Even if you've created marketing plans before it doesn't matter. The rules have changed. With the advent of Web 2.0 business strategies like Search Engine Optimization, Social Networking, Pay-Per-Click, and dozens more, it may seem like you need to start from scratch. But with the brand new and completely updated fourth edition of Bill Luther's classic "The Marketing Plan", you'll learn how to navigate this perilous new landscape while actually generating a working marketing plan for your business. By answering questions in each chapter, readers will identify their marketing objectives and deploy specific strategies for every stage of the marketing cycle, from competitive and market analysis to planning, budgeting, brand development, and management. Featuring case studies and examples from major brand successes of the last ten years, the newest edition of "The Marketing Plan" is undoubtedly the most practical and the most up-to-the-minute - marketing strategy resource available. Complete with access to online software to aid in decision making, pricing, budget calculations, sales projections, and more, this one-of-a-kind guide provides everything you need to produce an impressive and professional marketing plan.
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在线阅读地址：MARKETING PLAN 4E在线阅读
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书籍介绍
Even if you've created marketing plans before it doesn't matter. The rules have changed. With the advent of Web 2.0 business strategies like Search Engine Optimization, Social Networking, Pay-Per-Click, and dozens more, it may seem like you need to start from scratch. But with the brand new and completely updated fourth edition of Bill Luther's classic "The Marketing Plan", you'll learn how to navigate this perilous new landscape while actually generating a working marketing plan for your business. By answering questions in each chapter, readers will identify their marketing objectives and deploy specific strategies for every stage of the marketing cycle, from competitive and market analysis to planning, budgeting, brand development, and management. Featuring case studies and examples from major brand successes of the last ten years, the newest edition of "The Marketing Plan" is undoubtedly the most practical and the most up-to-the-minute - marketing strategy resource available. Complete with access to online software to aid in decision making, pricing, budget calculations, sales projections, and more, this one-of-a-kind guide provides everything you need to produce an impressive and professional marketing plan.
书籍真实打分
故事情节：9分
人物塑造：9分
主题深度：9分
文字风格：6分
语言运用：6分
文笔流畅：7分
思想传递：4分
知识深度：9分
知识广度：9分
实用性：5分
章节划分：9分
结构布局：4分
新颖与独特：8分
情感共鸣：8分
引人入胜：4分
现实相关：7分
沉浸感：6分
事实准确性：9分
文化贡献：8分
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下载便捷性：4分
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网友 车***波：很好，下载出来的内容没有乱码。
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网友 冯***卉：听说内置一千多万的书籍，不知道真假的
网友 詹***萍：好评的，这是自己一直选择的下载书的网站
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