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A Marketing Plan for Life书籍详细信息
- ISBN：9780399530654
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2005-1-4
- 页数：208
- 价格：USD 15.95
- 纸张：暂无纸张
- 装帧：暂无装帧
- 开本：暂无开本
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
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Book Description
This is the book for those who are sick of defining their net worth by their financial portfolio alone. Those who are successful at work, but stressed and unhappy with life outside the office. And those who, after years spent focusing on a career, have lost sight of what's really important.
Using the same strategies that result in good business, readers can redefine what they really want-and turn their lives into their most successful business venture yet. Fortune 500 marketing executive Robert Fried shows how the skills and principles that facilitate professional success can help us reach our personal goals, too-and explains how to create a "marketing plan" for one's own life. Fried explains how to:
1.Identify the target customer to discover the "Authentic" Self
2.Define the business one is in to figure out what one wants to achieve
3.Assess the market to capitalize on strengths
4.Weather the product cycles to reinvent self at every stage
5.Create targets of opportunity to make dreams a reality
6.Expand reach to create a lasting legacy
About Author
Robert Michael Fried is a marketing executive who has worked with Motorola, Revlon, Eddie Bauer, and other internationally known brands. He has lectured at UCLA and USC and is the co-founder of the ThirdWind Company, dedicated to helping people discover what matters most to them (www.thirdwind.net). He conducts his Marketing Plan for Life seminars around the world.
Book Dimension
Height (mm) 234 Width (mm) 190
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在线阅读地址：A Marketing Plan for Life在线阅读
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书籍介绍
在线阅读本书
Book Description
This is the book for those who are sick of defining their net worth by their financial portfolio alone. Those who are successful at work, but stressed and unhappy with life outside the office. And those who, after years spent focusing on a career, have lost sight of what's really important.
Using the same strategies that result in good business, readers can redefine what they really want-and turn their lives into their most successful business venture yet. Fortune 500 marketing executive Robert Fried shows how the skills and principles that facilitate professional success can help us reach our personal goals, too-and explains how to create a "marketing plan" for one's own life. Fried explains how to:
1.Identify the target customer to discover the "Authentic" Self
2.Define the business one is in to figure out what one wants to achieve
3.Assess the market to capitalize on strengths
4.Weather the product cycles to reinvent self at every stage
5.Create targets of opportunity to make dreams a reality
6.Expand reach to create a lasting legacy
About Author
Robert Michael Fried is a marketing executive who has worked with Motorola, Revlon, Eddie Bauer, and other internationally known brands. He has lectured at UCLA and USC and is the co-founder of the ThirdWind Company, dedicated to helping people discover what matters most to them (www.thirdwind.net). He conducts his Marketing Plan for Life seminars around the world.
Book Dimension
Height (mm) 234 Width (mm) 190
书籍真实打分
故事情节：3分
人物塑造：9分
主题深度：9分
文字风格：6分
语言运用：3分
文笔流畅：5分
思想传递：3分
知识深度：3分
知识广度：9分
实用性：7分
章节划分：8分
结构布局：5分
新颖与独特：5分
情感共鸣：4分
引人入胜：6分
现实相关：3分
沉浸感：8分
事实准确性：4分
文化贡献：8分
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