免费下载书籍地址:PDF下载地址
精美图片

A Branded World书籍详细信息
- ISBN:9780471263661
- 作者:暂无作者
- 出版社:暂无出版社
- 出版时间:2003-03-03
- 页数:260
- 价格:USD 27.95
- 纸张:暂无纸张
- 装帧:暂无装帧
- 开本:暂无开本
- 语言:未知
- 丛书:暂无丛书
- TAG:暂无
- 豆瓣评分:暂无豆瓣评分
内容简介:
The head of a celebrity public relations firm offers expert advice on the art of PR and branding
In A Branded World, renowned celebrity publicist and bestselling author Michael Levine explores the fascinating and complex world of branding. He explores the many facets of PR in the branding process, including packaging, damage control, and e-branding. By actually creating a fictional product and using it as a branding template throughout the book, this definitive work offers extraordinary advice for PR executives and marketing managers on how to build their brands and use the appropriate media to effectively promote those brands. With examples of successful and unsuccessful branding campaigns and an exploration of the idea of personalities as product, this is the definitive guide to branding.
Michael Levine (Los Angeles, CA) has represented hundreds of major-name celebrities as head of a prominent public relations firm with offices in Los Angeles, New York, Washington, D.C., and London. His client list includes Janet Jackson, Fleetwood Mac, and Reebok, among others. His essays have appeared in USA Today, the National Review, the Los Angeles Times, and The New York Times.
书籍目录:
暂无相关目录,正在全力查找中!
作者介绍:
暂无相关内容,正在全力查找中
出版社信息:
暂无出版社相关信息,正在全力查找中!
书籍摘录:
暂无相关书籍摘录,正在全力查找中!
在线阅读/听书/购买/PDF下载地址:
在线阅读地址:A Branded World在线阅读
在线听书地址:A Branded World在线收听
在线购买地址:A Branded World在线购买
原文赏析:
暂无原文赏析,正在全力查找中!
其它内容:
书籍介绍
The head of a celebrity public relations firm offers expert advice on the art of PR and branding
In A Branded World, renowned celebrity publicist and bestselling author Michael Levine explores the fascinating and complex world of branding. He explores the many facets of PR in the branding process, including packaging, damage control, and e-branding. By actually creating a fictional product and using it as a branding template throughout the book, this definitive work offers extraordinary advice for PR executives and marketing managers on how to build their brands and use the appropriate media to effectively promote those brands. With examples of successful and unsuccessful branding campaigns and an exploration of the idea of personalities as product, this is the definitive guide to branding.
Michael Levine (Los Angeles, CA) has represented hundreds of major-name celebrities as head of a prominent public relations firm with offices in Los Angeles, New York, Washington, D.C., and London. His client list includes Janet Jackson, Fleetwood Mac, and Reebok, among others. His essays have appeared in USA Today, the National Review, the Los Angeles Times, and The New York Times.
书籍真实打分
故事情节:6分
人物塑造:7分
主题深度:4分
文字风格:8分
语言运用:8分
文笔流畅:5分
思想传递:4分
知识深度:9分
知识广度:6分
实用性:3分
章节划分:3分
结构布局:8分
新颖与独特:9分
情感共鸣:7分
引人入胜:6分
现实相关:9分
沉浸感:8分
事实准确性:6分
文化贡献:3分
网站评分
书籍多样性:8分
书籍信息完全性:7分
网站更新速度:5分
使用便利性:7分
书籍清晰度:9分
书籍格式兼容性:8分
是否包含广告:8分
加载速度:3分
安全性:7分
稳定性:6分
搜索功能:6分
下载便捷性:6分
下载点评
- 愉快的找书体验(559+)
- 超值(646+)
- 小说多(304+)
- 情节曲折(85+)
- 体验差(201+)
- 种类多(216+)
- 可以购买(139+)
- 一星好评(388+)
下载评价
网友 方***旋:真的很好,里面很多小说都能搜到,但就是收费的太多了
网友 曹***雯:为什么许多书都找不到?
网友 焦***山:不错。。。。。
网友 瞿***香:非常好就是加载有点儿慢。
网友 晏***媛:够人性化!
网友 田***珊:可以就是有些书搜不到
网友 谭***然:如果不要钱就好了
网友 菱***兰:特好。有好多书
网友 濮***彤:好棒啊!图书很全
网友 丁***菱:好好好好好好好好好好好好好好好好好好好好好好好好好
网友 益***琴:好书都要花钱,如果要学习,建议买实体书;如果只是娱乐,看看这个网站,对你来说,是很好的选择。
网友 权***颜:下载地址、格式选择、下载方式都还挺多的