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实用商务英语教程(大学英语后续课系列教材)书籍详细信息
- ISBN:9787517801702
- 作者:暂无作者
- 出版社:暂无出版社
- 出版时间:2013-12
- 页数:暂无页数
- 价格:15.68
- 纸张:胶版纸
- 装帧:平装-胶订
- 开本:16开
- 语言:未知
- 丛书:暂无丛书
- TAG:暂无
- 豆瓣评分:暂无豆瓣评分
内容简介:
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书籍目录:
Unit 1 Apply for a Job
A. Lead-in: Susan's Journal (1) Applying for a Job
B. Hot Words
C. Intensive Reading: How to Apply for a Job
D. Supplementary Reading
E. Listening & Speaking
F. Applied Writing
G. Cultural Tips: Interviewing Across Cultures
H. Case Study: Akiyama's Job Interview in an American Chemical Company
Unit 2 Get Hired
A. Lead-in: Susan's Journal (2) Working as a Sales Assistant
B. Hot Words
C. Intensive Reading: Job Deion of Sales Assistants
D. Supplementary Reading: How to Describe ProductsServices
E. Listening&Speaking
F. Applied Writing
G. Cultural Tips: Cultural Awareness in the Multicultural Workplace
H. Case Study: How Much Is Hard Work?
Unit 3 Get Promoted
A. Lead-in: Susan's Journal (3) Sales Executive: A Long Way to Go
B. Hot Words
C. Intensive Reading: Keeping Your Sales Team Motivated
D. Supplementary Reading: How to Turn a Group into a Team
E. Listening&Speaking
F. Applied Writing
G. Cultural Tips: Collectivism vs. Individualism in the Workplace
H. Case Study: A Meeting in Mexico
Unit 4 Meet a New Customer
A. Lead-in: Susan's Journal (4) : Meeting a New Customer
B. Hot Words
C. Intensive Reading: Meeting a New Customer
D. Supplementary Reading
E. I.istening&Speaking
F. Applied Writing
G. Cultural Tips: Interviewing Across Cultures
H. Case Study: Take You to Understand ABC Company
Unit 5 Get the Best Deal
A. Lead-in: Susan's Journal (5) : To Get the Best Deal. It's Skillful!
B. Hot Words
C. Intensive Reading: Common Business Negotiation Style
D. Supplementary Reading: 0 Effective Negotiation Skills
E. Listening&Speaking
F. Applied Writing
G. Cultural Tips: Negotiating in China
H. Case Study: Who Has the Final Say in Negotiations
Unit 6 Succeed in Making a Deal
A. Lead-in: Susan's Journal (6) : Here Comes the First Contract!
B. Hot Words
C. Intensive Reading: How to Write a Business Contract
D. Supplementary Reading
E. Listening&Speaking
F. Applied Writing
G. Cultural Tips: Interviewing Across Cultures
H. Case Study: Business is Business
Unit 7 Develop New Sales Strategies
A. Lead-in: Suan's Journal (7) We Need Updating! We Need Innovation!
B. Hot Words
C. Intensive Reading
D. Supplementary Reading
E. Listening&Speaking
F. Applied Writing ~
G. Cultural Tips: How to Cross Cultural Barriers in International Marketing
H. Case Study: Finding an Interested Buyer
Unit 8 Problem Solving
A. Lead in: Susan's Journal (8) Get problems solved, now or never
B. Hot Words
C. Intensive Reading: Problems in Business Communication
D. Supplementary Reading:Problem Solving Skills Training in the Workplace
E. Listening&Speaking
F. Applied Writing
G. Cultural Tips: Communication Barriers Due to Cultural Diversity
H. Case Study: Is She a Harsh and Pushy Boss?
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