免费下载书籍地址：PDF下载地址
精美图片
REPUTATION RULES: STRATEGIES FOR BUILDIN(ISBN=9780071763745) 英文原版书籍详细信息
- ISBN：9780071763745
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2011-04
- 页数：295
- 价格：152.30
- 纸张：胶版纸
- 装帧：精装
- 开本：16开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
In our lightning-fast digital age, a company can face
humiliation and possibly even ruin within seconds of a negative
tweet or blog post. Over the last year companies such as BP,
Goldman Sachs, and Toyota have experienced serious blows to their
images that could have had reduced impact if their leaders had
implemented reputation management into their business strategy and
culture.
There is no one in either the corporate or academic sphere
with greater expertise in the area of corporate reputation than Dr.
Daniel Diermeier. An award-winning professor at the Kellogg School
of Management, Northwestern University, Dr. Diermeier has blazed a
path in understanding the significance of reputation management and
demonstrating how a company can create a program so powerful that
it can help turn a potential public disgrace into a public image
success story.
书籍目录：
FOREWORD BY PHILIP KOTLER
PREFACE
TWO ITEMS ON THE CEO'S AGENDA
ACKNOWLEDGMENTS
iNTRODUCTION
BEYOND THE OBVIOUS
CHAPTER 1
THOMAS OFF THE RAILS
The Decisive Moment and How to Miss It
CHAPTER 2
MERCEDES AND THE MOOSE
Brand Management beyond Customers
CHAPTER 3
SHELL TURNS ON THE WATER CANNONS
The Growing Impact of the Second Circte
CHAPTER 4
OF SHOWER CURTAINS AND WASTEBASKETS
Perks, Scandats, and Morat Outrage
CHAPTER 5
THE KATRINA CHRONICLES
Doing the Right Thing and Getting Credit for It
CHAPTER 6
THE TERMINATOR GENE
From Outrage to Fear
CHAPTER 7
BEAT THE GRiN REAPER
Strategic Anticipation and the
Management of Reputationat Risk
CHAPTER 8
THE AiM TEAM
Now to Build a Sixth Sense
CHAPTER 9
ANDERSEN BEFORE THE FALL
Values, Culture, and the Teachable Moment
CONCLUSION
THE EXPERT TRAP
Reputation, People, and the Need for Strategic Thinking
NOTES
INDEX
ABOUT THE AUTHOR
作者介绍：
Daniel Diermeier , Ph.D., is the IBM Professor of
Regulation and Competitive Practice and director of the Ford Motor
Company Center for Global Citizenship at the Kellogg School of
Management, Northwestern University. He has served as an advisor to
leading companies, including Accenture, Cargill, Johnson &
Johnson, Kraft, McDonald’s, and Shell. He is also a senior advisor
to the FBI. In 2007, Dr. Diermeier won the Faculty Pioneer Award
from the Aspen Institute, named the “Oscar of Business Schools” by
the Financial Times.
出版社信息：
暂无出版社相关信息，正在全力查找中！
书籍摘录：
暂无相关书籍摘录，正在全力查找中！
在线阅读/听书/购买/PDF下载地址：
在线阅读地址：REPUTATION RULES: STRATEGIES FOR BUILDIN(ISBN=9780071763745) 英文原版在线阅读
在线听书地址：REPUTATION RULES: STRATEGIES FOR BUILDIN(ISBN=9780071763745) 英文原版在线收听
在线购买地址：REPUTATION RULES: STRATEGIES FOR BUILDIN(ISBN=9780071763745) 英文原版在线购买
原文赏析：
暂无原文赏析，正在全力查找中！
其它内容：
书籍介绍
Leverage your company's most important asset--reputation! It's open season on the corporate world. With so many companies being caught and taken to task for faulty products, outrageous executive spending, and simply bad behavior, reputation is now one of a company's most important assets--which is why you reputation management should be added to your overall strategy. In Reputation Rules, Kellogg School of Management professor Dr. Daniel Diermeier explains how to use reputation as a key strategic element. Real-life business scenarios from Mercedes, Shell, Enron, Toyota and others prove the need for reputation-management tools; Diemeier illustrates how they can be used to establish a culture that enables any organization to face any corporate mishap. Based on more than ten years of primary research, lecturing, and consulting in the area of reputation management, Reputation Rules provides the tools you need in a business world forever changed by headline debacles, corruption, and greed in corporate America.
书籍真实打分
故事情节：7分
人物塑造：9分
主题深度：7分
文字风格：4分
语言运用：8分
文笔流畅：4分
思想传递：5分
知识深度：3分
知识广度：8分
实用性：5分
章节划分：9分
结构布局：7分
新颖与独特：7分
情感共鸣：6分
引人入胜：8分
现实相关：7分
沉浸感：8分
事实准确性：8分
文化贡献：6分
网站评分
书籍多样性：7分
书籍信息完全性：5分
网站更新速度：6分
使用便利性：3分
书籍清晰度：7分
书籍格式兼容性：7分
是否包含广告：6分
加载速度：9分
安全性：7分
稳定性：4分
搜索功能：6分
下载便捷性：4分
下载点评
- 书籍多(680+)
- 博大精深(608+)
- 速度慢(663+)
- 二星好评(524+)
- 体验满分(550+)
- 中评多(232+)
- 三星好评(438+)
- mobi(69+)
下载评价
网友 濮***彤：好棒啊！图书很全
网友 相***儿：你要的这里都能找到哦！！！
网友 权***波：收费就是好，还可以多种搜索，实在不行直接留言，24小时没发到你邮箱自动退款的！
网友 訾***晴：挺好的，书籍丰富
网友 后***之：强烈推荐！无论下载速度还是书籍内容都没话说 真的很良心！
网友 国***舒：中评，付点钱这里能找到就找到了，找不到别的地方也不一定能找到
网友 冉***兮：如果满分一百分，我愿意给你99分，剩下一分怕你骄傲
网友 汪***豪：太棒了，我想要azw3的都有呀！！！
网友 益***琴：好书都要花钱，如果要学习，建议买实体书；如果只是娱乐，看看这个网站，对你来说，是很好的选择。
网友 谭***然：如果不要钱就好了
网友 堵***格：OK，还可以
网友 师***怡：说的好不如用的好，真心很好。越来越完美