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龙行天下(改变全球竞争格局的中国成本创新)DRAGONS AT YOUR DOOR书籍详细信息
- ISBN：9781422102084
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2007-06
- 页数：239
- 价格：201.50
- 纸张：胶版纸
- 装帧：精装
- 开本：32开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
The new competitive challenge from Chinese businesses is like nothing seen by Western companies since the Japanese arrived twenty years ago with their cars and consumer electronics. To fend off these fierce competitors, managers must forget yesterday’s image of Chinese companies as producers of cheap, low-quality imitations flooding world markets. In fact, by strategically implementing what the authors call cost innovation, Chinese firms are advancing into high-end products and industries and competing for such high-value activities as engineering, design, and even R&D.
The first book to examine this new competitive force, Dragons at Your Door exposes the strategies, strengths, and weaknesses of these fast-rising Chinese competitors, surfaces the underlying logic that enables Chinese firms to attack high-end industries, and provides critical new insight into these very different competitors.
书籍目录：
Preface and Acknowledgments
Introduction
Dragons at Your Door
1 Disrupting Global Competition
How Did They Get Here So Fast?
2 Cost Innovation
The Chinese Dragons' Secret Weapon
3 Loose Bricks
Rethinking Your Vulnerabilities
4 The Weak Link
Limitations of the Chinese Dragons
5 Your Response
Winning in the New Global Game
Conclusion
Charting the Future
Notes
Index
About the Authors
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作者简介：Ming Zeng
Ming Zeng is Professor of Strategy at Cheung Kong Graduate School of Business, China. He is currently on leave from the School and serves as president of Yahoo China.
书籍介绍
Book Description
The new competitive challenge from Chinese businesses is like nothing seen by Western companies since the Japanese arrived twenty years ago with their cars and consumer electronics. To fend off these fierce competitors, managers must forget yesterday’s image of Chinese companies as producers of cheap, low-quality imitations flooding world markets. In fact, by strategically implementing what the authors call cost innovation, Chinese firms are advancing into high-end products and industries and competing for such high-value activities as engineering, design, and even R&D.
The first book to examine this new competitive force, Dragons at Your Door exposes the strategies, strengths, and weaknesses of these fast-rising Chinese competitors, surfaces the underlying logic that enables Chinese firms to attack high-end industries, and provides critical new insight into these very different competitors.
书籍真实打分
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情感共鸣：4分
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事实准确性：7分
文化贡献：9分
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