免费下载书籍地址：PDF下载地址
精美图片
市场营销威力工具AMBUSH MARKETING TOOLKIT W/CD书籍详细信息
- ISBN：9780070138087
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2007-09
- 页数：145
- 价格：161.20
- 纸张：胶版纸
- 装帧：平装
- 开本：32开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
The Sponsorship Report, November 2006
This step-by-step instruction manual for prospective ambushers may be a big-event sponsor's best friend... It's a fun read, instructive and entertaining, bound by its deliberately non-judgemental style to offend more than a few.
Review
Marketing Magazine :
“The Ambush Marketing Toolkit will either help you plan your attack, or defend against one.”
The Sponsorship Report :
“This step-by-step instruction manual for prospective ambushers may be a big sponsor's best friend. . . . It's a fun read, instructive and entertaining, bound by its deliberately non-judgemental style to offend more than a few.”
书籍目录：
Foreword
Acknowledgments
About the author
About this book
Part 1—Ambush basics
Sponsorship basics
What is ambush?
A word about awareness polls
Part 2—The case
Controversy, from two sides
The case against ambush
The case for ambush
Part 3—Howto ambush
Why you need to know how to ambush
What makes an ambush work?
The world's best ambush
Internal preparation
Ambush interview worksheet
Sell-in （concept）
Selection
Ambush fit assessment
Sell-in （reality）
Management
Ambush timeline worksheet
Leverage
Leverage brainstorm list
Managing perceptions
Part 4—Preventing ambush
Wishful thinking
Know how to ambush
What to worry about and what not to
The event's part of the dea
Selection
Negotiation and contracts
Leverage
Vulnerability assessment checklist
Measure the right things
Part 5—What the lawyer says
Part 6—The dream
Part 7—Appendixes
Tools and templates included with this book
Ambush workshop agendas
Recommended resources
作者介绍：
Kim Skildum-Reid，Ambush is a complex and controversial strategy.Making one really deliver is not easy, and neither is defending against one. Kim Skildum-Reid leaves ethics aside and sticks to strategy as she shows you how to choose and mount an ambush th
出版社信息：
暂无出版社相关信息，正在全力查找中！
书籍摘录：
暂无相关书籍摘录，正在全力查找中！
在线阅读/听书/购买/PDF下载地址：
在线阅读地址：市场营销威力工具AMBUSH MARKETING TOOLKIT W/CD在线阅读
在线听书地址：市场营销威力工具AMBUSH MARKETING TOOLKIT W/CD在线收听
在线购买地址：市场营销威力工具AMBUSH MARKETING TOOLKIT W/CD在线购买
原文赏析：
暂无原文赏析，正在全力查找中！
其它内容：
书籍介绍
Make the most of ambush marketing There is a myth that it's only major sponsors of huge events that get ambushed. The truth is that ambush marketing goes on at all levels of the sponsorship industry, from small charities to industry associations, festivals and the Soccer World Cup. In a world first, bestselling author Kim Skildum-Reid puts her more than 20 years of sponsorship marketing experience into the topic of ambush marketing. The Ambush Marketing Toolkit (with accompanying CD) provides sponsors, events, and prospective ambushers with a no holds barred, strategic approach to ambush prevention and the mounting of a successful ambush. “When conceptualized and managed on a superficial level, sponsors can be easily ambushed by competitors - those who are able to build stronger and more meaningful relationships with the target audience despite their non-sponsor status. And that's why most marketers should be itching to gat hold of The Ambush Marketing Toolkit , because no one likes to be ambushed, especially when it equates to shooting yourself in the foot.”--Suzanne Pollock, AMAMI for the Australian Marketing Institute (20070917)
书籍真实打分
故事情节：9分
人物塑造：3分
主题深度：3分
文字风格：6分
语言运用：9分
文笔流畅：9分
思想传递：3分
知识深度：5分
知识广度：9分
实用性：9分
章节划分：8分
结构布局：5分
新颖与独特：8分
情感共鸣：3分
引人入胜：9分
现实相关：3分
沉浸感：9分
事实准确性：4分
文化贡献：8分
网站评分
书籍多样性：5分
书籍信息完全性：7分
网站更新速度：3分
使用便利性：3分
书籍清晰度：8分
书籍格式兼容性：8分
是否包含广告：4分
加载速度：3分
安全性：8分
稳定性：7分
搜索功能：8分
下载便捷性：4分
下载点评
- 书籍多(93+)
- 傻瓜式服务(565+)
- 差评(522+)
- 超值(98+)
- 快捷(224+)
- pdf(453+)
- 简单(187+)
- 无多页(599+)
- 中评(249+)
- 推荐购买(489+)
下载评价
网友 濮***彤：好棒啊！图书很全
网友 丁***菱：好好好好好好好好好好好好好好好好好好好好好好好好好
网友 谢***灵：推荐，啥格式都有
网友 曹***雯：为什么许多书都找不到？
网友 辛***玮：页面不错 整体风格喜欢
网友 潘***丽：这里能在线转化，直接选择一款就可以了，用他这个转很方便的
网友 曾***文：五星好评哦
网友 游***钰：用了才知道好用，推荐！太好用了
网友 权***颜：下载地址、格式选择、下载方式都还挺多的
网友 益***琴：好书都要花钱，如果要学习，建议买实体书；如果只是娱乐，看看这个网站，对你来说，是很好的选择。
网友 曾***玉：直接选择epub/azw3/mobi就可以了，然后导入微信读书，体验百分百！！！
网友 冉***兮：如果满分一百分，我愿意给你99分，剩下一分怕你骄傲