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Affiliate Program Management: An Hour A Day 9780470651735书籍详细信息
- ISBN：9780470651735
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2011-03
- 页数：456
- 价格：178.70
- 纸张：胶版纸
- 装帧：平装
- 开本：16开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
Affiliatemarketingishot;here'showtogetyourprogramgoingNearlyeveryretailerintheInternetRetailers'Top500hasanaffiliatemarketingprogram.Nowfreeaffiliatenetworks,automationsoftware,andpay-for-performancecompensationmodelsaremakingiteasyforsmallbusinessestotakeadvantageofthismarketingtool.InthepopularAnHouraDayformat,thisguidefeaturesadetailed,real-world,task-basedapproachtodeveloping,launching,andmanagingasuccessfulaffiliatemarketingprogram.Itexploresmarketresearch,determiningpaymentmodelsandreportingguidelines,recruitingaffiliates,craftingappropriatecommunications,andmuchmore.Affiliatemarketingprogramshelpboostmarketingeffortswithoutincurringexcessivecosts;thisHouraDayguideprovideseverythingmerchants,businessowners,andthosechargedwithmanaginganaffiliateprogramneedtoknowOffersamodern,real-world,step-by-stepguidetoresearching,launching,managing,andoptimizingasuccessfulaffiliatemarketingprogramCoverssocialmedia;creatingpolicies;workingwithfeeds,coupons,widgets,andvideo;creatingcompellingcontent;handlingpartnerswhoarenotmeetinggoals;andmuchmoreAffiliateProgramManagement:AnHouraDayisthedo-it-yourselfguidetoplanningandmaintainingasuccessfulaffiliateprogram.
书籍目录：
Foreword. Introduction.
Part I History, Terminology, and Introductory
Remarks.
Chapter 1 Understanding Affiliate Marketing.
Chapter 2 Budget, Payments, and Related
Considerations.
Part II Month 1: Pre-Launch Research and
Analysis.
Chapter 3 Week 1: Perform Competitive Marketing
Analysis.
Chapter 4 Week 2: Understanding Tracking and
Reporting.
Chapter 5 Week 3: Evaluate Program Management
Options.
Chapter 6 Week 4: Finalize Payment Models and Cookie
Life.
Part III Month 2: Setting Your Affiliate Program
Up.
Chapter 7 Week 1: Develop Creative Inventory.
Chapter 8 Week 2: Data Feeds, Coupons, and
Plug-Ins.
Chapter 9 Week 3: Research and Develop Program
Policies.
Chapter 10 Week 4: Final Brushstrokes.
Part IV Month 3: Program Launch and Affiliate Program
Management.
Chapter 11 Week 1: Launch the Affiliate Program and
Recruit.
Chapter 12 Week 2: Plan Your Affiliate
Communication.
Chapter 13 Week 3: Program Management.
Chapter 14 Week 4: Affiliate Motivation.
Part V Month 4: Advanced Management and Analysis.
Chapter 15 Week 1: Study and Learn to Deal with Parasitism and
Problematic Affiliates.
Chapter 16 Week 2: Master Affiliate Program Analytics and
Optimization.
Chapter 17 Deadliest Mistakes to Avoid.
Chapter 18 Affiliate Program Promotion Ideas. Glossary
of Abbreviations. Index.
作者介绍：
Heather H. Dismore is a veteran Dummies author and editor who is actively involved in crafting jewelry. Tammy Powley designs and manages content for About.com's jewelry-making Web site and is the author of numerous jewelry-making books and articles.
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书籍介绍
Affiliate marketing is hot; here's how to get your program going Nearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular An Hour a Day format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate marketing program. It explores market research, determining payment models and reporting guidelines, recruiting affiliates, crafting appropriate communications, and much more. Affiliate marketing programs help boost marketing efforts without incurring excessive costs; this Hour a Day guide provides everything merchants, business owners, and those charged with managing an affiliate program need to know Offers a modern, real-world, step-by-step guide to researching, launching, managing, and optimizing a successful affiliate marketing program Covers social media; creating policies; working with feeds, coupons, widgets, and video; creating compelling content; handling partners who are not meeting goals; and much more Affiliate Program Management: An Hour a Day is the do-it-yourself guide to planning and maintaining a successful affiliate program.
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